Welcome to THE LAUNCH of our digital magazine, dedicated to all things watches. As time marches forward, we find ourselves drawn to the enduring beauty and quality of watches. Whether you're a collector, enthusiast, or just looking for a piece of history on your wrist, Watches offer a unique combination of style, craftsmanship, and longevity. 

In this issue, we dive into the world of watches, exploring history, design, and cultural significance. We take a closer look at iconic brands and models from Rolex, Audemars Piguet, and Patek Philippe along with modern independent brands like Richard Mille, Urwerk, and H.Moser. We also offer tips and advice for collecting and maintaining timepieces, and share stories from passionate collectors and experts.

So join us on this journey through time as we celebrate the beauty, elegance, and functionality of all things watches. 


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Introducing the new 24OURS video series by Material Good, featuring notorious timepiece collectors. In the first episode we sit down with iconic athlete and collector, Julius Randle at our Soho Boutique.
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@HaileyBieber styling a yellow gold Patek Philippe Nautilus 4700/1J 

john legend with concert crowd in background

@JohnLegend wearing a Royal Oak Ref. 26230BA

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@FransicoLindor wearing a Royal Oak Perpetual Ref. 26574TI

black and white photo of nick jonas singing on stage

@NickJonas wearing a RM 11-01 Roberto Mancini

lance mccullers carrying a trophy

@LanceMcCullers wearing a 39mm open work Royal Oak Ref.14811BC

@juliusrandle styling MG’s Royal Oak Tourbillon Chronograph Ref.25977OR.

@JuliusRandle styling MG’s Royal Oak Tourbillon Chronograph Ref.25977OR

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8th February, 2023

In the neon-lit streets of Tokyo, I found myself wandering aimlessly, searching for something that would fulfill the yearning in my soul. I stumbled upon a small, inconspicuous store, and there it was, shining like a beacon in the darkness - a rare discontinued 39mm Audemars Piguet Royal oak, calling my name. I was drawn to it, mesmerized by its beauty and aura of prestige.

I entered the store, heart racing with excitement, and asked to see the timepiece. The shopkeeper carefully placed it in my hand, and as I felt the weight of it, and looked at its original dial, sharp unpolished bezel, unmarked crown, and untouched hour, minute, and seconds hands, I knew I had to have it. I felt like I was holding a piece of history, a symbol of a life well-lived, and I wanted to be a part of that story.

I handed over the [not insignificant] payment, feeling like I had just made the best decision of my life. The watch now sits on my wrist, a constant reminder of the spontaneous adventure that led me to this moment.

As I walk the streets of Tokyo, I feel like a different person - one with a sense of purpose and direction, someone who is living life to the fullest. I am grateful for this moment, for this new chapter in my life that has begun with the purchase of this near flawless rose gold Royal Oak.



"It would be a 15407ST steel double balance AP Royal oak. It's everything I love about AP in one watch."

Rob Ronen
Material Good, Founder


From the archival ads of AP's chronicles platform: a resource we are casually obsessed with.