THE TIME IS NOW

"Yoni Ben-Yehuda, head of watches at Material Good,wore a bunch of great Cartiers. Aside from the Crash he had on his wrist, Ben-Yehuda was also wearing a festive necktie with little Santos and Tanks on it. Ben-Yehuda explained that it came from @seigoneckwear_ny, who makes ties in very limited numbers. “Best tie maker in the game!” Ben-Yehuda told me over Instagram. “Been my secret go-to for years.” Thanks for not gatekeeping, Yoni."

"...four days after the announcement of the Biver's first watch – at a production of only 12 watches a year – they had sold through two years of production. Yoni Ben-Yehuda, Head of Watches at Material Good, told me that they've already sold a significant portion of their allocation."

"She also embellished her look with a vintage Patek Phillipe Nautilus 4700 wristwatch sourced from Material Good and a dainty gold chain necklace."

"Among men unafraid to sport a few diamonds, the 5970 is beloved for laying the groundwork for another sought-after grand complication, the 5271P-001: “Building on the 5970P, which is my favorite modern Patek, this timepiece adds an amazing factory-set bezel, which elevates the whole affair creating a perfect black tie timepiece,” says Yoni Ben-Yehuda, head of business development at Material Good."

Yoni Ben-Yehuda, head of watches at Material Good

“My boldest prediction for 2024 (and beyond) is that collectors looking for colored dials will expand their search to include dial textures. We will evolve beyond just the color of a dial and into the material, texture, depth and three-dimensionality of it. Stone dials will continue to catch discerning collectors’ attention, and mother-of-pearl will become even more popular. Dials made from alternative materials, with deeper tactile textures, will become some of the most interesting and sought-after in the next few years.”