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THE TIME IS NOW

Scroll For the Full Interview
hero image Audemars Piguet Code 11.59 Tourbillon Openwork Blue Ceramic 26600NB.OO.D346KB.01


“I think ultimately the goal of life is to just spread joy and feel happiness as much as humanly possible.”

“And I genuinely believe that collecting things or buying things because you love them and because you feel joy wearing them or hanging them on your wall or whatever that may be, it will give you so much more happiness than collecting things because somebody told you that they're going to be worth a lot in this day, and then it goes the other way and you suddenly feel a sadness with something.”

Material Good presents 24OURS
with ZEDD

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“I could never feel sadness with my watch collection because I never bought them for the price anyway. They're just they're forever going to be the same positive emotion for me that I had the first day I bought them and nothing could turn that around.”

“I really don't listen to trends at all. I don't even know that I know what's trendy, what's worth a lot. I think my collecting watches has never had anything to do with them.”

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“And the answer was clear I love wearing a watch. It makes me happy and when I look at them, they have scratches all the time. But you know, the scratch might be connected to 
a show in front of 3,000 people, and that's kind of an amazing scratch. And I would happily take it, you know?”

“The memory is worth more than than any watch to me. And that's what I mentioned to you, is it's really important where I get the watch. When I get the watch, how I get the watch, because they resemble memories to me.”

Audemars Piguet Royal Oak Offshore "Music Edition" 77601BC.YY.D343CA.01
MORE EPISODES
SEASON ONE
3 Episodes
Episode 1: JULIUS RANDLE
In the debut episode of 24OURS, NBA All-Star Julius Randle joins Yoni Ben-Yehuda to talk collecting—both watches and the moments that define them. Each piece in his collection marks a milestone, showing how the most meaningful collections are built on stories, not just status.
Episode 1: JULIUS RANDLE
Episode 2: JEAN-CLAUDE BIVER
Watch legendary Jean-Claude Biver join Yoni Ben-Yehuda for a wide-ranging conversation on legacy, innovation, and the culture shaping modern watchmaking. From James Bond to hip-hop, Hublot to his namesake brand, Biver shares the moments—and mindset—that continue to redefine the industry.
Episode 2: JEAN-CLAUDE BIVER
Episode 3: ZEDD
Grammy-winning producer Zedd sits down with Yoni Ben-Yehuda to share the stories behind his watch collection—and how his ear for music mirrors his eye for design. From precision to personality, it’s a look at collecting through the lens of a true creative.
Episode 3: ZEDD
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Introducing the new 24OURS video series by Material Good, featuring notorious timepiece collectors. In the first episode we sit down with iconic athlete and collector, Julius Randle at our Soho Boutique.
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@Marcus Stroman styling the RM029.

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@Hailey Bieber wearing a vintage Patek Nautilus.

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@Bob Harper wearing a Rolex Daytona Paul Newman.

lance mccullers carrying a trophy

@Lance McCullers wearing a 39mm open work Royal Oak Ref.14811BC

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@Bob Harper wearing a Rolex Daytona Paul Newman.

@juliusrandle styling MG’s Royal Oak Tourbillon Chronograph Ref.25977OR.

@Julius Randle styling MG’s Royal Oak Tourbillon Chronograph Ref.25977OR

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@Peso Pluma wearing a Patek Philippe Aquanaut.

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@Doni Nahmias in a classic Patek Philippe Aquanaut Ref.5167A-001.

NEW ARRIVALS

Royal Oak Offshore Ref. 26420TI.OO.A027CA.01

Royal Oak Offshore Ref. 26420TI.OO.A027CA.01

$38,000
$38,000
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Cartier Tank Americaine Chronograph Ref. W2609356

Cartier Tank Americaine Chronograph Ref. W2609356

$12,800
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Daytona 6239 'Tiffany & Co.'

Daytona 6239 'Tiffany & Co.'

$125,000
$125,000
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Royal Oak 26591TI.OO.1252TI.03

Royal Oak 26591TI.OO.1252TI.03

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Royal Oak Tourbillon Ref. 26730OR.OO.1320OR.01

Royal Oak Tourbillon Ref. 26730OR.OO.1320OR.01

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Royal Oak 16202BC.ZZ.1241BC.01

Royal Oak 16202BC.ZZ.1241BC.01

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Royal Oak Offshore 26405CE.OO.A002CA.02.A

Royal Oak Offshore 26405CE.OO.A002CA.02.A

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Royal Oak Perpetual Calendar 26252OR.OO.D092CR.02

Royal Oak Perpetual Calendar 26252OR.OO.D092CR.02

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Nautilus Ref. 3800/105

Nautilus Ref. 3800/105

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Nautilus Ref. 3800/1J

Nautilus Ref. 3800/1J

$135,000
$135,000
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CODE 11:59 26396BC.OO.D321CR.01

CODE 11:59 26396BC.OO.D321CR.01

$150,000
$150,000
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CODE 11:59 26600OR.OO.D002CR.01

CODE 11:59 26600OR.OO.D002CR.01

$175,000
$175,000
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Nautilus 3800/1JA

Nautilus 3800/1JA

$42,000
$42,000
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Cartier Tortue

Cartier Tortue

$17,000
$17,000
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Cartier

Cartier "Ballerine" with Pave Diamonds

$20,500
$20,500
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Nautilus REF. 3900/1A

Nautilus REF. 3900/1A

$33,500
$33,500
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Aquanaut Chronograph REF. 5968R-001

Aquanaut Chronograph REF. 5968R-001

$135,000
$135,000
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Nautilus REF. 5712/1A-001

Nautilus REF. 5712/1A-001

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Nautilus REF. 4700/55J

Nautilus REF. 4700/55J

$37,500
$37,500
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Daytona Ref. 6241 'Paul Newman'

Daytona Ref. 6241 'Paul Newman'

$335,000
$335,000
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Royal Oak 56342BC.ZZ.0789BC.01

Royal Oak 56342BC.ZZ.0789BC.01

$63,500
$63,500
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Daytona 6265

Daytona 6265

$190,000
$190,000
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Nautilus Ref. 3800/1J

Nautilus Ref. 3800/1J

$72,500
$72,500
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Day-Date 228235

Day-Date 228235

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Nautilus Ref. 5726/1A-014

Nautilus Ref. 5726/1A-014

$130,000
$130,000
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Royal Oak 25920BA.OO.0789BA.01

Royal Oak 25920BA.OO.0789BA.01

$52,500
$52,500
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Royal Oak 15090BA.OO.0789BA.01

Royal Oak 15090BA.OO.0789BA.01

$61,500
$61,500
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[Re]master01 26595SR.OO.A032VE.01

[Re]master01 26595SR.OO.A032VE.01

$34,000
$34,000
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Daytona

Daytona "Big Red" 6265

$95,000
$95,000
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Rolex Sky-Dweller Ref. 326935

Rolex Sky-Dweller Ref. 326935

$48,500
$48,500
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Royal Oak Ref. 25594BA

Royal Oak Ref. 25594BA

$55,000
$55,000
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CODE 11:59 by Audemars Piguet Ref. 15210CR.OO.A009CR.01

CODE 11:59 by Audemars Piguet Ref. 15210CR.OO.A009CR.01

$26,500
$26,500
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Royal Oak

Royal Oak "Nigeria" 14811BC.OO.0944BC.01

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Royal Oak

Royal Oak "Nick Faldo" 15190SP.OO.0789ST.01

$42,750
$42,750
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Royal Oak Tourbillon Chronograph 25977ST.OO.D002CR.01

Royal Oak Tourbillon Chronograph 25977ST.OO.D002CR.01

$115,000
$115,000
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Daytona 6263

Daytona 6263 "Big Red" Black Dial

$150,000
$150,000
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Aquanaut 5168G-001

Aquanaut 5168G-001

$85,000
$85,000
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RM010 AM RG

RM010 AM RG

$125,000
$125,000
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Jules Audemars Tourbillon Chronograph 26346OR.OO.D088CR.01

Jules Audemars Tourbillon Chronograph 26346OR.OO.D088CR.01

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Royal Oak 14470BA.OO.0902BA.02

Royal Oak 14470BA.OO.0902BA.02

$30,500
$30,500
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Royal Oak 26120BA.OO.D088CR.01

Royal Oak 26120BA.OO.D088CR.01

$49,500
$49,500
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Daytona ref. 116508

Daytona ref. 116508

$71,500
$71,500
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Daytona

Daytona "Big Red" 6265

$105,000
$105,000
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Daytona 6263

Daytona 6263 "Big Red" Silver Dial

$130,000
$130,000
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Royal Oak 26022OR.OO.D088CR.0

Royal Oak 26022OR.OO.D088CR.0

INQUIRE
CODE 11:59 26393OR.OO.A616CE.01

CODE 11:59 26393OR.OO.A616CE.01

$49,500
$49,500
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Nautilus Ref. 3700

Nautilus Ref. 3700

$135,000
$135,000
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Jules Audemars 26390OR.OO.D093CR.01

Jules Audemars 26390OR.OO.D093CR.01

$69,700
$69,700
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Royal Oak Perpetual Calendar Champagne Dial ref. 25654BA.OO.0944BA.01

Royal Oak Perpetual Calendar Champagne Dial ref. 25654BA.OO.0944BA.01

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Royal Oak Dual Time Ref. 25730BA.OO.0789BA.01

Royal Oak Dual Time Ref. 25730BA.OO.0789BA.01

$49,500
$49,500
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