THE TIME IS NOW

“I think ultimately the goal of life is to just spread joy and feel happiness as much as humanly possible.”
“And I genuinely believe that collecting things or buying things because you love them and because you feel joy wearing them or hanging them on your wall or whatever that may be, it will give you so much more happiness than collecting things because somebody told you that they're going to be worth a lot in this day, and then it goes the other way and you suddenly feel a sadness with something.”
Material Good presents 24OURS with ZEDD

“I could never feel sadness with my watch collection because I never bought them for the price anyway. They're just they're forever going to be the same positive emotion for me that I had the first day I bought them and nothing could turn that around.”
“I really don't listen to trends at all. I don't even know that I know what's trendy, what's worth a lot. I think my collecting watches has never had anything to do with them.”




“And the answer was clear I love wearing a watch. It makes me happy and when I look at them, they have scratches all the time. But you know, the scratch might be connected to a show in front of 3,000 people, and that's kind of an amazing scratch. And I would happily take it, you know?”
“The memory is worth more than than any watch to me. And that's what I mentioned to you, is it's really important where I get the watch. When I get the watch, how I get the watch, because they resemble memories to me.”



@Doni Nahmias in a classic Patek Philippe Aquanaut Ref.5167A-001.

@Marcus Stroman styling the RM029.

@Hailey Bieber wearing a vintage Patek Nautilus.

@Bob Harper wearing a Rolex Daytona Paul Newman.

@Lance McCullers wearing a 39mm open work Royal Oak Ref.14811BC

@Bob Harper wearing a Rolex Daytona Paul Newman.

@Julius Randle styling MG’s Royal Oak Tourbillon Chronograph Ref.25977OR

@Peso Pluma wearing a Patek Philippe Aquanaut.

@Doni Nahmias in a classic Patek Philippe Aquanaut Ref.5167A-001.

@Marcus Stroman styling the RM029.

@Hailey Bieber wearing a vintage Patek Nautilus.

@Bob Harper wearing a Rolex Daytona Paul Newman.

@Lance McCullers wearing a 39mm open work Royal Oak Ref.14811BC

@Bob Harper wearing a Rolex Daytona Paul Newman.

@Julius Randle styling MG’s Royal Oak Tourbillon Chronograph Ref.25977OR

@Peso Pluma wearing a Patek Philippe Aquanaut.

@Doni Nahmias in a classic Patek Philippe Aquanaut Ref.5167A-001.
NEW ARRIVALS
MATERIAL GOOD IN THE PRESS
-
Vanguart – The New High Complication Specialist On The Block
-
23 Things I Saw at Watches & Wonders 2024 That Made Me Super Excited
-
A Custom Watch Order Started as a Fun Idea. Then It Became More.
-
Hands-On The Biver Carillon Tourbillon
-
From (More) Wild Rolexes to Colorful Dials: 8 Watch-World Predictions for 2024
-
The 7 Most Important Patek Philippe Watches of the 21st Century—So Far
-
"Over breakfast last year at Watches & Wonders, Michael Friedman told Ben and me that Vanguart is the real deal. Then Yoni Ben-Yehuda (Head of Watches at retailer Material Good) started carrying the watches alongside Audemars Piguet, Richard Mille, H. Moser, and Biver. So, I decided the watches deserved a fair shake. After seeing the Orb in person, I can say it was certainly more impressive than I expected."
"Over breakfast last year at Watches & Wonders, Michael Friedman told Ben and me that Vanguart is the real deal. Then Yoni Ben-Yehuda (Head of Watches at retailer Material Good) started carrying the watches alongside Audemars Piguet, Richard Mille, H. Moser, and Biver. So, I decided the watches deserved a fair shake. After seeing the Orb in person, I can say it was certainly more impressive than I expected."
-
"Yoni Ben-Yehuda, head of watches at Material Good,wore a bunch of great Cartiers. Aside from the Crash he had on his wrist, Ben-Yehuda was also wearing a festive necktie with little Santos and Tanks on it. Ben-Yehuda explained that it came from @seigoneckwear_ny, who makes ties in very limited numbers. “Best tie maker in the game!” Ben-Yehuda told me over Instagram. “Been my secret go-to for years.” Thanks for not gatekeeping, Yoni."
"Yoni Ben-Yehuda, head of watches at Material Good,wore a bunch of great Cartiers. Aside from the Crash he had on his wrist, Ben-Yehuda was also wearing a festive necktie with little Santos and Tanks on it. Ben-Yehuda explained that it came from @seigoneckwear_ny, who makes ties in very limited numbers. “Best tie maker in the game!” Ben-Yehuda told me over Instagram. “Been my secret go-to for years.” Thanks for not gatekeeping, Yoni."
-
-
"...four days after the announcement of the Biver's first watch – at a production of only 12 watches a year – they had sold through two years of production. Yoni Ben-Yehuda, Head of Watches at Material Good, told me that they've already sold a significant portion of their allocation."
"...four days after the announcement of the Biver's first watch – at a production of only 12 watches a year – they had sold through two years of production. Yoni Ben-Yehuda, Head of Watches at Material Good, told me that they've already sold a significant portion of their allocation."
-
Yoni Ben-Yehuda, head of watches at Material Good
“My boldest prediction for 2024 (and beyond) is that collectors looking for colored dials will expand their search to include dial textures. We will evolve beyond just the color of a dial and into the material, texture, depth and three-dimensionality of it. Stone dials will continue to catch discerning collectors’ attention, and mother-of-pearl will become even more popular. Dials made from alternative materials, with deeper tactile textures, will become some of the most interesting and sought-after in the next few years.”
Yoni Ben-Yehuda, head of watches at Material Good
“My boldest prediction for 2024 (and beyond) is that collectors looking for colored dials will expand their search to include dial textures. We will evolve beyond just the color of a dial and into the material, texture, depth and three-dimensionality of it. Stone dials will continue to catch discerning collectors’ attention, and mother-of-pearl will become even more popular. Dials made from alternative materials, with deeper tactile textures, will become some of the most interesting and sought-after in the next few years.”
-
"Among men unafraid to sport a few diamonds, the 5970 is beloved for laying the groundwork for another sought-after grand complication, the 5271P-001: “Building on the 5970P, which is my favorite modern Patek, this timepiece adds an amazing factory-set bezel, which elevates the whole affair creating a perfect black tie timepiece,” says Yoni Ben-Yehuda, head of business development at Material Good."
"Among men unafraid to sport a few diamonds, the 5970 is beloved for laying the groundwork for another sought-after grand complication, the 5271P-001: “Building on the 5970P, which is my favorite modern Patek, this timepiece adds an amazing factory-set bezel, which elevates the whole affair creating a perfect black tie timepiece,” says Yoni Ben-Yehuda, head of business development at Material Good."